Where vision
becomes value.
Saudi-born.
People-driven.
Value-focused.
We back exceptional people and companies to become the Kingdom’s next market leaders.
Redefining Alternative Investments.
We have positioned ourselves at the intersection of capital and capability, where Vision 2030’s ambitions meet actionable investment strategies.
Our foundation is built on deep industry connections and extensive financial expertise, allowing us to identify and structure people-powered investment opportunities that others might overlook. We focus on private equity, private credit and advisory, taking a patient and creative approach to generating superior returns. Our team brings together decades of collective expertise in private markets, operational excellence and value creation. We believe the future of Saudi Arabia’s economy will be written by those who act decisively today: backing the right businesses, at the right time, with the right partnership model.
Since 2023.
Latest from Alt Capital.
Long-term value creation
We invest as builders. We stay close to every company as an active partner, from the first meeting to the exit.
Partnership-first approach
Every investment starts with people. We back strong management teams alongside our co-investors and stay engaged at every stage of growth.
Focused expertise
We deploy capital where we can add the most value. Deep sector knowledge and a trusted network help our companies scale faster and operate better.
Three core strategies.
Private equity
We target mid-market businesses aligned with Vision 2030.
Opportunistic
Flexible structures across sectors and stages, so we can move quickly on market dislocations and special situations others overlook.
Private credit
Flexible financing for established businesses that want to grow without giving up ownership.
People first: our 5P framework.
- PurposeWe back businesses that create jobs and growth in the Kingdom.
- PhilosophyWe read the numbers and the people.
- PrioritiesWe put trust first, through transparency and long-term partnership.
- PracticesWe stay open to ideas and disciplined in execution.
- ProjectionsWe aim to build the Kingdom’s next champions.
Portfolio.
Mobility, car rentalAvis Saudi Arabia is operated by Arabian Hala Company, the exclusive Avis licensee in the Kingdom since 1993. It offers short-term rental, long-term leasing and chauffeur services in major cities and airports.
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Consumer, perfumeDkhoni is a Saudi-headquartered fragrance house founded in 2015. It offers men’s and women’s fragrances, oriental incense and oud blends, pairing Gulf tradition with modern perfumery.
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Energy, fuel stationsMazaya Fuel, part of Mazaya Holding, has operated fuel stations and service centers in cities and along regional roads across the Kingdom since 2004.
(opens in a new tab)We back talent. Here is ours.
Across their careers, our team brings 80+ years of combined experience, has completed 20+ exits and has invested SAR 10bn+ of capital.
Three ways to partner.
Investors
Capital that invests with us
Deal-by-deal access to select opportunities through CMA-regulated funds, where we commit 10% of the equity ourselves.
Register as an investor
Founders seeking capital or advice
Equity, private credit or advisory on fundraising and deal structuring, with a partner who works with you on strategy, operations and governance.
Talk to our teamPeople who build
A flat, open culture for ambitious professionals who want to shape Saudi Arabia’s private markets.
Register your interest